Discover our range of professional salon shampoo and haircare essentials at Kent Newton Salon, chosen for our Belmont, MA clients. Each product is picked for how well it performs, turning everyday hair care into a salon-quality routine for every hair type.
Born in Paris over a century ago, L'Oréal Professionnel has long been the benchmark for salon-grade hair colour, care, and styling. With its deep roots in innovation — from the first harmless hair dye in 1909 to modern breakthroughs like ammonia-free colour, advanced bond-repair formulas, and salon tech tools — this brand supports stylists worldwide with trusted, cutting-edge solutions.
Versatile and professional—ideal for clients seeking precision colour, modern styling, or consistent salon-grade care for all hair types.
A globally renowned luxury haircare line, Kérastase was born in 1964 and remains part of the L’Oréal Professional Products Division, distinguished by its high-performance, science-backed formulas. Pioneering a “care-first” philosophy, Kérastase introduced the world’s first care-shampoo, care-mask, care-serum — redefining haircare beyond mere cleansing.
For clients seeking luxurious, deeply nourishing, and tailored hair & scalp care — especially those wanting restorative treatments, scalp health, or premium hair maintenance.
Shu Uemura Art of Hair brings a refined blend of Japanese beauty philosophy and salon-level expertise. It was launched to extend the sensibility and artistry of beauty into hair, combining natural, rare ingredients with advanced hair-care science. The brand embraces a holistic view: giving hair “just what it needs and only what it needs.” From nourishing oils to gentle but effective treatments, every formula is crafted to preserve hair health while delivering salon-worthy results. L'Oréal
Perfect for clients who appreciate artistry, sensorial hair rituals, and high-quality hair care — ideal for those who want shine, softness, and healthy hair with a touch of luxury.
IGK is a modern, trend-forward haircare brand born from the energy of cosmopolitan styling floors. It offers salon-quality products that are creative, performance-driven, and designed for today’s lifestyle. Known for clean, effective formulas — often vegan, cruelty-free, and free from parabens, sulfates, or unnecessary additives — IGK balances healthy hair care with styling versatility.
For clients who want effortless style, volume, texture, or sleek finishes — or those who prefer lightweight everyday haircare and styling solutions.



